About Ilana

Passionate about adding value through inspirational marketing, whether it’s through the lens of entertainment, convenience/utility or education – platforms, campaigns or products. Ilana's approach is to create deep brand relationships through a merger of creativity, technology, and human connection. Making customers genuinely interested in engaging with brands.

Having worked in some of the world’s leading agencies and brands such us SapientNitro, R/GA, Isobar, P&G, Verizon and Diageo across both US and international markets has enabled her to have a world view on creating simple and innovative brand experience initiatives.

Her core strength lies in understanding human insight, translated across any channel, websites, tv, mobile, social, search or influencer marketing. Based on that core she has built a strategy practice in understanding what is the foundation and value of the actual experience we want to create for our audiences. Who they are, what they want and need and how we make their lives better while meeting our business objectives.

This has been the successful driving force in working with clients to help them build stronger, forward-thinking, innovative companies that meet the demands of the future.

Creativity merged with the exponential growth of technology is a powerful duo.

get in touch >> 347.261.1139 ilana_machado@yahoo.com

Areas of FOCUS:

Expertise

Digital Transformation
MarTech
Consumer Research & Insights (focus groups, surveys, social listening, brand lift tests, etc)
Workshops (objective/strategy setting, UX/UI, creative, innovation)
Goal setting/KPIs/Measurement
P&L/Budget Ownership
Innovation/Futureproofing/Brand Innovation Labs
Connected Experiences / Smart Technology
Customer Experience Planning (CX)
Branding / Brand Building
Product managament & marketing
Platform management & marketing
Agile Methodology
eCommerce
Gaming
Emerging platforms
Digital Strategy and Marketing
Loyalty Program Strategy & Management
Channels: Paid media, CRM, Social (paid/organic), Website development, Mobile, SEM/SEO, Content, Loyalty, TVC/Print
Data acquisition, demand generation and media optimization
Digital Education & Leadership,
Team Management

Verticals: Retail, Finance, B2B, Nonprofit, CPG, Liquor, QSR, Fast Casual & Casual Dining, Beauty, Fashion, Luxury Goods, Telecom and Manufacturing

PORTFOLIO OF LATEST WORK

Retail // Brand Experience Transformation

To adapt to the changing landscape of retail, Ilana worked with Stockland to formulate a strategy that revolved aroound developing real-world experiences that cannot be replicated online. Focusing on making consumers feel special along every step of their interaction with the brand, be it online or in-center.

The Approach
From the business challenges and consumer insights the strategy focused on four key pillars that were brought to life through both the website and social media; convenience, experiences, community and inspiration. The key proposition we developed was ‘Stockland is not just a place, it’s a space where our customers come to relax, eat, play and share.’

We realised this proposition by creating a connected experience starting with website, app and in-centre digital displays; making it convenient, easy to get to, and enjoyable prompting them to visit our centres and to stay longer

Entertainment // Re-Inventing the Second Screen

TENPlay – Catch up TV for the digital age. Making viewers be part of the TV experience.

With many local and international entertainment players vying for viewers’ TV attention, Isobar built TENplay – a platform unique to TEN, its audience and the network’s core values: Authentic, Discoverable, Entertaining and Inclusive.Making viewers a real-time particpatory part of the watching experience.

Disrupting the Agriculture Model

Experience Strategy for A Brand Revolutionizing Agriculture

Disrupting what it means to be a luxury CPG and agriculture company by bringing a more equitable and sustainable model to business. We wanted to demonstrate
the revolutionary brand through a parallax & texture and 3D feel to illustrate it's dimension, flavor and heritage. Clearly articulating how it impacts the entire value chain.

Manufacturing B2B // Engineertainment: A Futuristic Partnership

Ilana created the "engineertainment" strategy for TE, a leading global engineering company. In one of the executions of the strategy, they partnered with Alita: Battle Angel to envision what reimagined connectivity can look like in the future. "Engineertainment" became one of the most successful elements of content created for the brand across channels.