https://i.vimeocdn.com/video/1008593956-3d8262604bd73b94a07366ba3ee9b7b6ed2442d921d3f8eefbd0ab395ba92021-d

ILANA MACHADO

Strategic Leadership

Digital Transformation

AI Innovation

GLOBAL EXPertISE

About Ilana

Ilana Machado is a recognized leader in marketing, digital transformation, and innovation, helping global brands achieve triple-digit ROI gains, double-digit conversion lifts, and massive market expansion. She blends creativity, AI, and emerging technology to design omnichannel experiences that boost revenue, accelerate adoption, and future-proof brands. With experience at Razorfish, iCrossing, SapientNitro, R/GA, Isobar, P&G, Ford, Verizon, and Diageo — and hands-on work in Singapore and Australia, leading initiatives across Europe, Asia, Africa, the Americas, and Oceania — Ilana delivers insight-driven strategies that inspire engagement and exceed ambitious business goals, from reducing cost per acquisition by 99% to scaling global brand reach.

Please contact for samples of latest innovation work.

get in touch >> 347.261.1139 iGAMZA@yahoo.com

Areas of FOCUS:

Expertise

DIGITAL TRANSFORMATION & INNOVATION
• Digital Transformation Strategy

• AI & Emerging Technology Integration

• MarTech Stack Optimization

• Innovation Labs & Futureproofing

• Connected Experiences & Smart Technology

• Emerging Platforms & Gaming

• Product Management & Marketing

• Platform Management & Marketing

• Agile Methodology

CUSTOMER INSIGHT & EXPERIENCE DESIGN
• Consumer Research & Insights (Focus Groups, Surveys, Social Listening, Usability Testing,Brand Lift Tests)

• Customer Experience (CX) Planning

• UX/UI Workshops

• Creative & Innovation Workshops

• Branding & Brand Building

• Loyalty Program Strategy & Management

• Customer Engagement & Retention

PERFORMANCE MARKETING & GROWTH
• Digital Strategy & Marketing

• eCommerce Growth

• Data Acquisition & Demand Generation

• Media Optimization

• Paid Media (Search, Display, Social)

• CRM & Email Marketing

• Social Media (Paid/Organic)

• Website & Mobile Marketing

• SEM/SEO

• Content Marketing

• TVC/Print Advertising

MEASUREMENT & LEADERSHIP
• SMART Goal Setting

• KPI Development

• ROI Analysis

• P&L & Budget Ownership

• Digital Education & Enablement

• Team Management & Leadership

• Cross-Functional Collaboration

VERTICAL EXPERIENCE
• Retail/Shopping Centers/Malls

• Finance/Insurance/Banking

• B2B

• Nonprofit

• CPG • Liquor

• QSR, Fast Casual & Casual Dining

• Beauty

• Fashion

• Luxury Goods

• Telecom

• Manufacturing

PORTFOLIO OF WORK

Retail // Brand Experience Transformation

To adapt to the changing landscape of retail, Ilana worked with Stockland to formulate a strategy that revolved aroound developing real-world experiences that cannot be replicated online. Focusing on making consumers feel special along every step of their interaction with the brand, be it online or in-center.

The Approach
From the business challenges and consumer insights the strategy focused on four key pillars that were brought to life through both the website and social media; convenience, experiences, community and inspiration. The key proposition we developed was ‘Stockland is not just a place, it’s a space where our customers come to relax, eat, play and share.’

We realised this proposition by creating a connected experience starting with website, app and in-centre digital displays; making it convenient, easy to get to, and enjoyable prompting them to visit our centres and to stay longer

REcent SITE TRANSFORMATIONS

When Strategy, Creative and Optimized Media Work Together

Example ad of optimized Strategy helping Cut Telehealth Acquisition Costs by 99% While Scaling Growth

Entertainment // Re-Inventing the Second Screen

TENPlay – Catch up TV for the digital age. Making viewers be part of the TV experience.

With many local and international entertainment players vying for viewers’ TV attention, Isobar built TENplay – a platform unique to TEN, its audience and the network’s core values: Authentic, Discoverable, Entertaining and Inclusive.Making viewers a real-time particpatory part of the watching experience.

Disrupting the Agriculture Model

Experience Strategy for A Brand Revolutionizing Agriculture

Disrupting what it means to be a luxury CPG and agriculture company by bringing a more equitable and sustainable model to business. We wanted to demonstrate
the revolutionary brand through a parallax & texture and 3D feel to illustrate it's dimension, flavor and heritage. Clearly articulating how it impacts the entire value chain.

Manufacturing B2B // Engineertainment: A Futuristic Partnership

Ilana created the "engineertainment" strategy for TE, a leading global engineering company. In one of the executions of the strategy, they partnered with Alita: Battle Angel to envision what reimagined connectivity can look like in the future. "Engineertainment" became one of the most successful elements of content created for the brand across channels.