GLOBAL EXPERTISE
ILANA MACHADOStrategic LeadershipDigital Transformation · AI Innovation
Helping global brands achieve triple-digit ROI gains, double-digit conversion lifts, and massive market expansion through AI and emerging technology.
About
AI Marketing Executive & Digital Transformation Leader
Ilana Machado is a marketing, digital transformation, and innovation leader who turns emerging technology into measurable growth with 20+ years of experience. Blending AI, creativity, and strategy, she builds experiences that drive revenue, accelerate adoption, and transform how brands connect with people. Her work spans Razorfish, R/GA, SapientNitro, iCrossing, Isobar, P&G, Ford, Verizon, and Diageo, with impact across six continents — delivering results from triple-digit ROI gains and double-digit conversion lifts to a 99% reduction in acquisition costs.
Expertise
Areas of FOCUS
DIGITAL TO PHYSICAL
- ▸Omnichannel Strategy & Execution
- ▸Connected Commerce & Retail Innovation
- ▸AI-Powered In-Store Experiences
- ▸Smart Technology & IoT Integration
- ▸Phygital Campaign Design
- ▸Loyalty & Engagement Ecosystems
- ▸Product & Platform Management
- ▸Emerging Platforms & Gaming
CUSTOMER INSIGHT & EXPERIENCE DESIGN
- ▸Consumer Research & Insights
- ▸CX Planning
- ▸UX/UI Workshops
- ▸Creative & Innovation Workshops
- ▸Branding & Brand Building
- ▸Loyalty Program Strategy
- ▸Customer Engagement & Retention
PERFORMANCE MARKETING & GROWTH
- ▸Digital Strategy & Marketing
- ▸eCommerce Growth
- ▸Data Acquisition & Demand Generation
- ▸Media Optimization
- ▸Paid Media (Search, Display, Social)
- ▸CRM & Email Marketing
- ▸SEM/SEO
- ▸Content Marketing
- ▸TVC/Print Advertising
MEASUREMENT & LEADERSHIP
- ▸Analytics & Reporting
- ▸Digital P&L Ownership
- ▸Team Leadership
- ▸Stakeholder Management
PORTFOLIO OF WORK
Putting Wellness Right In Your Pocket
WATCH →MyWalgreens Loyalty Platform
Reimagining the Walgreens health & wellness experience through a unified loyalty platform serving 105M members.
105M
ACTIVE MEMBERS
5.1M
DAILY TRANSACTIONS
Digital Transformation Showcase
WATCH →Digital Transformation at Scale
End-to-end digital transformation strategy driving adoption, revenue growth, and market expansion across global brands.
6
CONTINENTS
Triple-digit ROI
OUTCOME
DIGITAL TO PHYSICAL
WATCH →Brand Experience Transformation
Stockland omnichannel strategy and experience design driving measurable engagement and conversion uplift.
+34%
CONVERSION LIFT
Omnichannel growth
OUTCOME
RECENT PROJECTS
FEATURED CASE STUDY
GLOBAL BRAND CAMPAIGNWE TURNED THE FORM INTO THE GAME
For the Budweiser World Cup experience, we reimagined lead acquisition as play—turning every traditional form field into trivia, predictions, challenges, and personalized moments. Instead of simply asking for a birth year, for example, the experience could reveal a memorable World Cup moment from that year or era; favorite teams unlocked relevant facts and trivia, while purchase behaviors became playful challenges. Using AI and gamification, we transformed first-party data collection from a transactional form into a personalized experience fans actually wanted to engage with.
GREAT MARKETING EARNS ATTENTION
Grounded in research. Inspired by human insight. Designed to educate, empower, or entertain.