GLOBAL EXPERTISE
ILANA MACHADOStrategic LeadershipDigital Transformation · AI Innovation
Helping global brands achieve triple-digit ROI gains, double-digit conversion lifts, and massive market expansion through AI and emerging technology.
About
AI Marketing Executive & Digital Transformation Leader
Ilana Machado is a marketing, digital transformation, and innovation leader who turns emerging technology into measurable growth with 20+ years of experience. Blending AI, creativity, and strategy, she builds experiences that drive revenue, accelerate adoption, and transform how brands connect with people. Her work spans Razorfish, R/GA, SapientNitro, iCrossing, Isobar, P&G, Ford, Verizon, and Diageo, with impact across six continents — delivering results from triple-digit ROI gains and double-digit conversion lifts to a 99% reduction in acquisition costs.
Please contact for samples of latest innovation work.
Expertise
Areas of FOCUS
DIGITAL TRANSFORMATION & INNOVATION
- ▸Digital Transformation Strategy
- ▸AI & Emerging Technology Integration
- ▸MarTech Stack Optimization
- ▸Innovation Labs & Futureproofing
- ▸Connected Experiences & Smart Technology
- ▸Emerging Platforms & Gaming
- ▸Product & Platform Management
- ▸Agile Methodology
CUSTOMER INSIGHT & EXPERIENCE DESIGN
- ▸Consumer Research & Insights
- ▸CX Planning
- ▸UX/UI Workshops
- ▸Creative & Innovation Workshops
- ▸Branding & Brand Building
- ▸Loyalty Program Strategy
- ▸Customer Engagement & Retention
PERFORMANCE MARKETING & GROWTH
- ▸Digital Strategy & Marketing
- ▸eCommerce Growth
- ▸Data Acquisition & Demand Generation
- ▸Media Optimization
- ▸Paid Media (Search, Display, Social)
- ▸CRM & Email Marketing
- ▸SEM/SEO
- ▸Content Marketing
- ▸TVC/Print Advertising
MEASUREMENT & LEADERSHIP
- ▸Analytics & Reporting
- ▸Digital P&L Ownership
- ▸Team Leadership
- ▸Stakeholder Management
PORTFOLIO OF WORK
Putting Wellness Right In Your Pocket
WATCH →Digital Transformation Showcase
WATCH →AI & Innovation Work Reel
WATCH →
RECENT PROJECTS
RETAILBrand Experience Transformation
Stockland strategy, omnichannel experience design driving measurable engagement and conversion uplift.
ENTERTAINMENTRe-Inventing the Second Screen
TVPlus digital app — reimagining how audiences engage with content across devices.
AGRICULTUREDisrupting the Agriculture Model
Luxury CPG parallax brand experience redefining category expectations and digital storytelling.
B2BEngineertainment: A Futuristic Partnership
TE + Alita: Battle Angel — a groundbreaking B2B strategy merging engineering with entertainment.